The Daily Poll: Is Pay-for-Engagement the Future of Online Advertising? »

The so-called “death of the page view” has been a prediction on many people’s lists for a long time. The last time I recall the subject getting a thorough kick around the blogosphere was in late 2006 when Steve Rubel authored a post titled “the imminent demise of the page view.” While there is plenty of merit to the argument that the page view is becoming a lousy metric for measuring the popularity of a Web site and for selling ad impressions, no one has yet come up with a winning…