Revisiting Gender With Email Preferences »

I am a big fan of preference centers… when they are actually used. This example from Nordstroms is one that pains me as I had removed myself from their lists a few years back due to getting emails only for women. The fact that is killing me is that they have a profile management center where I selected ONLY men’s clothing emails. And still every other day I get emails selling women’s targeted items.

This is truly frustrating from a consumer experience and I wanted to find out if it…