
This morning I was putting the finishing touches on the next installment of my SEW Content Advertising column when the announcement below hit my inbox.
It caught my eye because my article is the first in a series describing the little-known secrets and best practices for advertising on Google AdWords’ Content Network using non-text ads - i.e. static and animated banners and video. These media types are scary to many advertisers because they seem to be so far outside their “text ad…