Defining and Measuring Engagement »

Digital advertising, marketing, and publishing executives today deliberated over what “engagement” means for their business and clients. And no one agreed on one way to define, measure, and extract value from online engagement.

“Engagement is a concept we’re still defining,” said Jean-Philippe Maheu, CDO of Oglivy North America. It includes, he said, creation and distribution of great stories and determining how to best get brand influencers and advocates to work with a brand.

Nada…