There’s very little I can say about Rick Mathieson’s blog Branding Unbound (and the book of the same name, a review of which is coming soon) aside from it just being a great, informative read. Rick puts up a lot of great stuff on how mobile devices and technology are changing and how those changes are affecting marketing.
I say all that as prelude to the fact that I’m about to link to four posts of his, all of which have to do with movie marketing and other related efforts.
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