VideoEgg Introduces “Pay for Engagement” Model to Video Advertising »

VideoEgg is launching what it calls the “AdFrames Brand Response Network,” (available here) a new option for video advertising that moves away from charging by CPM (a price per thousand impressions) and instead determining rates based on how users respond to ads. Here’s how VideoEgg defines engagement:

“Engagement doesn’t begin until a user rolls over the ad, and the AdFrame Invitation has expanded into an overlay. AdFrames includes a three-second delay during the roll-over to…