Virgin Mobile's What Happens Next -
Virgin, thanks to Host have launched a new campaign called What Happens Next. Choose your scene and then direct what happens next. The best entry will get turned into an ad (i think Virgin…
WHAT SMARTER MARKETERS DO IN A DOWNTURN -
I think it’s fair to say that 2009 will be a touch year. While the credit crises will shake itself out by the end of the year, the bigger issue is inflation driven primarily by oil and commodity…
TASTEMAKERS SOCIETY - THE MODERN WAY TO LAUNCH A MAGAZINE -
The old days was all about launching a new culture defining magazine by making a full color magazine, think Wallpaper, Interview. These magazines showcased some of the most amazing words…
Most marketers forget to ask this critical question.
When I was pitching for investors in Yoyodyne (1994/1995) I met with many of the biggest VCs on the East Coast. Same company, same pitch, very…
Slowdown in Online Advertising Hits Yahoo -
Yahoo said that its revenue in the second quarter grew a sluggish 6 percent from the same period a year earlier as net income dropped by 19 percent.
Court Affirms Online Content Law Unconstitutional -
A federal appeals court agreed with a lower court ruling that struck down as unconstitutional a 1998 law intended to protect children from sexual material and other objectionable content on the…
NYTimes To Customize Headlines For LinkedIn Users -
The NYTimes and LinkedIn are announcing a partnership this evening that will bring tailored headlines in the NYTimes Business and Technology sections to users based on some of their…
Top 50 US Web Rankings Issued for June, Travel and Leisure Categories Gain -
Just barely, Google clung to its lead as the top US web property after having wrested away the honor from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of US consumer…
Internet Strategy Essential Even for Offline Retail - Nielsen -
The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that among those who had recently made…