July 2008
156 posts
Collaborative Filtering: Lifeblood of The Social... →
Collaborative Filtering (Wikipedia definition) is a mechanism used to filter large amounts of information by spreading the process of filtering among a large group of people. Unlike mainstream…
Five myths of social media. →
Yes, I know. We’re all tired of lists. But studies have shown that they’re still the most effective way to list things, and I can’t argue with science.
1. This is all just a fad. 2. It’s…
Internet Media For Niche Audiences (Not The FCC) →
When C3 was first booting up in 2005, our circle of students would speak wistfully of how the Internet could have saved Joss Whedon’s Firefly or Warren Ellis’ Global Frequency. Although both of…
June 2008
336 posts
The magic of low-hanging fruit →
Imagine that half the cars in the US get 10 miles per gallon. And half get 40 miles per gallon. Further stipulate that all cars are driven the same number of miles per year. Now, you get one wish….
Blogging, social media & customer service... →
Part 3: Impact of Social Media on Customer Care Customers are engaging with social media. So are many companies. For example, nearly 12 percent of the US Fortune 500 companies have a blog of some…
113 Expert and Best Business Quotes of All-Time →
Find a content provider free and easy at Junta42 Match!
I found this listing of expert quotes in a presentation from Razorleaf’s Paul Gimbal at SolidWorks World 2008. (Razorleaf is one of…
The YouTube Election Is Happening And It’s Not... →
Conventional wisdom says politics is ugly, politics is blood sport. And conventional wisdom is spot on. But the field of play is no longer reserved only for the Washington Beltway. Nor is it…
The magic of low-hanging fruit →
Imagine that half the cars in the US get 10 miles per gallon. And half get 40 miles per gallon. Further stipulate that all cars are driven the same number of miles per year. Now, you get one wish….
Few Shops Practice Paid Search Skills →
NEW YORK Using paid search to market brands is so fundamental that it’s self-evident. However, that’s not necessarily the case when it comes to building agency brands.
Marketing, Finance Collaborate on Accountability,... →
To increase brand awareness and drive sales, marketers are struggling to create accountability programs that effectively measure the impact of marketing, according to a new study from the Association…
Mobile-Device Demand Driven by Developing Markets →
Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices - including cell phones, MP3 players, hand-held…
Advertising: Google and Creator of ‘Family Guy’... →
Google will syndicate a new animation series using its AdSense advertising system to Web sites that are predetermined to be gathering spots for the show’s target audience.
What's Not to Like About Behavioral Targeting? →
Love it or hate it
FCC Invites Comments on New Product Placement Regs →
As the amount of money advertisers spend on product placements has increased in recent years, the FCC has begun a formal inquiry into whether product placements and other forms of embedded…
Apture Gives Contextual Popups A Good Name →
I’m generally not pleased when a user interface does something I didn’t intend it to do. Such as when I click on a link but instead of taking me to a new page, it pops up an overlay…
Ads Give Moviegoers Chance to Interact →
New deal combines mobile and social-networking applications to test an interactive polling program in American movie theaters.
No Panic: Digital Buyers Shrug Off Google’s Web... →
After taking several days to digest the news, the digital media world has reached the conclusion that the launch of Google’s new media planning product isn’t likely to bring upheaval to the Web…
The Future of the Corporate Website involves... →
A few days ago, I ran a contest for two winners to receive free tickets to the Internet Strategy Forum Summit in Portland. The winning responses, based on insight, ability to back up their…
Twebinars & Plurkshops...mashups of the new... →
Move over webinars and workshops…Twebinars and Plurkshops* are the new, fun ways to facilitate familiar business interactions.
Webinars and workshops are common business meeting…
David Meerman Scott Week - New Rules of Marketing... →
In celebration of David Meerman Scott speaking live at the Inbound Marketing Summit on September 8 in Cambridge, MA, we’re going to dedicate a whole week of content on the HubSpot Blog to…
Internet Nearly Twice as Influential as TV in UK,... →
The internet has almost double the influence of television in consumer decision-making in the UK, Germany and France, according to the Digital Influence Index (DII), a study of media consumption and…
Recession Concerns Cause 64% of US Adults to Cut... →
Nearly two-thirds of Americans surveyed in April 2008 say their households have cut back on spending in the last 12 months, according to the MarketTools May/June 2008 Insight Report on American…
Blogging, social media & customer service... →
Part 2: Social Networks, Communities, Aggregators and Wikis The third social media space where you will find your customers are social networks. These range from public networks like LinkedIn,…
An Email Marketing Tip Sheet →
A reference sheet for those doing email marketing campaigns. It’s primarily aimed at newsletters, but can also be applied to sales messages, transactional emails, or even discussion lists. 27…
Consumers Itching to Talk to Brands →
by: Matt Rhodes
A new study from ExpoTV shows that 55% of consumers want an ongoing dialogue with brands. The study investigates how brands and consumers interact, and in particular how…
The Most Expensive Way to Grow a Business →
There are really only four ways to grow a business – Get more leads, close more deals, increase your average transaction or add products and services to your offerings. Of the lot, trying to…
What's Online: Why Some Succeed Wildly →
A forthcoming book that examines how mega-success is achieved is already receiving much attention on the Web.
Top U.S. Parent Companies and Stickiest Brands on... →
A look at the brands that get visitors and keep users engaged the longest both at home and work.
How to Use Google Alerts to Monitor Your Company's... →
Google offers a free service called “Google Alerts” that marketing professionals can use to monitor the presence of their company online. The services emails you when new web pages are published…
Google Goes After the TV with Google Media Server →
Google just announced its odd Google Media Server, a Windows app that finds photos, music, and video and makes it available to DLNA devices like the PlayStation 3, XBox 360, and most…
Six Innovation Insights →
It’s incredible what you can find on the Internet these days. I was cruising around cyberspace the other day without any specific sense of where I was going when I stubbled upon a paper on…
Mobile Advertising Has Potential →
Although nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to influence consumers. So…
Swurl’s Lifecasting Generates Your Blog For You →
Everyone likes to share their thoughts and activities with friends and family, but, narcissists aside, most people don’t have time to spend hours each week blogging about their life. Swurl,…
Twitter Conversations Come To A Screaming Halt;... →
A key feature of Twitter has been down most of this week: Replies. The core Twitter service itself is alive, but the team took the Reply feature down on Tuesday when the service started to…
Encouraging Corporate Blogging Interaction →
One volunteer community project I’ve been involved with this last year has been the Fortune 500 Business blogging wiki, which is an effort to conduct a census of the Fortune 500 with blogs. In…
THE INNOVATIVE MARKETING OF BARACK OBAMA →
Barack Obama, the Democratic Candidate understands how marketing has changed. His bottom up, grass roots Cultural Movement approach has already defeated one major long-time candidate who…
4 Things Companies Should Do To Really Prepare for... →
Their are many consultants and social media experts telling companies about the significance of blogs, the wonder of Qik, and how Dell is using Twitter to sell computers. But if your goal is to…
Next 6 Months Will be Transformative for Social... →
The upcoming six months are going to transform the social web. Yesterday, MySpace was the first social network to release a public API which extends users’ friend connections (or as Facebook would…
Google Tries Tighter Aim for Web Ads →
Google is for the first time testing ways to use some of its data about online behavior to aim ads at Web users.
Email Coupon Idea from Bath & Body Works →
Returnpath posted a link to this neat email coupon idea from Bath & Body Works.
Email coupons are far from revolutionary, but the thing I like about this one is that they host their…
Are You Trained to Tell Good Stories? Do You... →
by: Idris Mootee
We know all children love stories. Here’s J.K. Rowling, unarguably the master story teller of this century.
Google Ad Planner and the 50-plus →
This week Goggle announced Google Ad Planner, a research and media planning tool that connects advertisers and publishers. All you do (so it says) is to enter demographics and sites…
Blogging & social media: What customer service... →
This article is based on a workshop I delivered at the SOCAP International Symposium in April. Part 1- Defining Social Media: Blogs & Microblogs Customer service. It’s the new marketing. …
Brands Adjust to Media Fragmentation →
One way media synergy might pay off
Five easy pieces →
You really don’t understand a concept until you know what it’s made of. The taxonomy of marketing (filled with a bazillion tactics) is murky at best. The tactics are so numerous,…
This Press Release Sucks. Re-write It to Win a... →
The following is a 936-word press release I received today from Wyndstorm Corporation. It sucks. The best re-write - chosen by What’s Next Blog Readers - will win a Seth Godin Marketing…
Ten Questions Not To Ask A Social Media Panel →
Here’s today’s column, originally published in MediaPost’s Online Spin. Ten Questions Not To Ask A Social Media Panel Ever
go to one of those panels where most of the answers can be…
Measuring the Effect of What You Heard →
In my previous life, I ran an online news operation. Throughout the course of my job, I occasionally had to sit down with potential advertising clients and pitch our site.
Invariably, the question…
Rule the Blogosphere in 5 Easy Steps →
Maybe you’re new to blogging. Or maybe you’ve been around a while and you just want to give your site a boost. Either way, there’s no excuse for going unnoticed. Here are Webmonkey’s tips for…
Google To Replace Online Media Agencies With Ad... →
Google Ad Planner is a free media planning tool that can help you identify websites your target customers are likely to visit - or so they say. Simply:
Define audiences by demographics and…