May 2008
264 posts
Web Technology Trends for 2008 and Beyond: Update →
Today I gave a presentation at the XMediaLab event in Wellington New Zealand, entitled: What’s Next on the Web? Web Technology Trends for 2008 and Beyond. It was an update of a presentation I…
Add-Art.org - Turns Ads Into Works of Art →
What it does One reason Firefox is such a popular browser is for its huge variety of add-ons, the most popular being adblockers. Still adblocking tools can’t cover everything and most of us have…
Pressreleasegrader.com - Grades Press Releases →
What it does Appropriately named Pressreleasegrader allows you to analyze your press releases to gauge their effectiveness both in terms of appropriate language and for search engine optimization…
Enterprise Adoption of Web 2.0: It's Happening →
If you’re a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you’re about to be left behind. The rise of social media didn’t…
Ning's Infinite Ambition -- Viral Networks --... →
Here’s something you probably don’t know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from scratch. No advertising or marketing budget,…
Turning A Fail Into A Win: Twitter Gets PR Right →
Posted by Jane CoplandUsing Twitter over the past week or so has been a very frustrating experience. The site takes a long time to load, its features either intermittently or permanently don’t…
The Marketing Spiral →
David Armano writes up about the marketing spiral versus the marketing funnel…
“The traditional marketing funnel is dead. Who killed it? You and I did with a little help from this…
Study identifies acculturation as primary... →
Susanna Whitmore and David Morse
Photos: New American Dimensions
According to a 2008 segmentation study, acculturation is the most significant factor when segmenting the U.S….
Can Ad Banners Find A Safe Home In An Online... →
Kind of surprised that after all of the comments to the Social Media Insider column two weeks ago, last week’s, on the Comcast-Plaxo deal, only warranted one. But a damn fine one it was. Says Maria…
E-Mail Gains In Usage But Traditional DM Media... →
E-mail has become the top medium for direct marketers, judging by
Direct’s annual forecast survey.
Of the firms polled, 72% send e-mail to customers, a 10% increase over
2007, and 50% to prospects,…
Great Example of an Opt In Form →
Every once in a while I come across something that I think is a great opt in form. Clear, simple, helpful, and a little bit of creative copy writing that makes filling it out actually enjoyable. I…
The Limitations of Social Media →
Whilst social media has been incredibly valuable for helping me to grow my blog over the past year, I think it is also critical to understand its boundaries. Here are 10 limitations of social…
IBM Encourages Social Media at Work →
IBM has been encouraging social networking among its employees with in-house versions of Web 2.0 hits such as Facebook and Twitter. 33 Vote(s)
Let's put on a show →
That’s what professional marketers do. They put on a show, on purpose. There are plenty of naive marketers who are quite (accidentally) successful. My friend Al Yeganeh (“no soup for you!”) didn’t…
Study Shows Blogging Now 'Mainstream' Among Women →
YORK, Pa. (AdAge.com) — According to a recent study by the online women’s blogging community BlogHer and Compass Partners, more than one-third of all women in the U.S. aged 18 to 75 participate in…
The Many Challenges of Corporate Blogging →
We should try to be unbiased when it comes to social media, point out the good and the bad, this is one post in my ‘challenges‘ category, read the others, it’s important.
With there being so many…
Is Your Site Social Media Friendly? →
You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always…
The Next-Gen Web: Browser Storage Support →
The next-gen web is starting to gather pace, as this week MySpace integrated Google Gears, Yahoo! announced their new BrowserPlus product and Google launched a browser-based edition of…
Top 10 Social-Networking Websites & Forums -... →
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million…
Advertising Placements by Industry and Top... →
The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links.
Wireless Phone Advertisers Spent $4 Billion on Ads... →
Advertisers in the Wireless Telephone Services category spent nearly $4.1 billion in 2007 - an increase of $431 million (12%) over 2006, according to a Nielsen Monitor-Plus and Nielsen Mobile…
TV Ads 'a Waste of Money' for the... →
I started to write about this article to focus on this the headline of this article TV Ads ‘a Waste of Money’ for the Back-in-Black Gap, 40% Jump in Profits Indicates Merchandising Initiatives Are…
Social Media and E-Mail Spending to Rise →
Drawing more budget away from print
Social Networks, Social Media: Who Has the Time? →
Clay Shirky, author of the newly released Here Comes Everybody. In two parts:
The sitcom as the social glue of mid-century society.
Society had to learn how to manage free time.
…
Link Juice: How to make people link to your... →
By Paweł Szulencki
Inbound links are one of the most important factors that determine your websites worth in the eyes of search engines. The more quality inbound links you have pointing to your…
Ikea's Mobile/Web/Game Ad Hybrid →
Ikea is pulling out all the interactive marketing channel stops to promote the opening of its new Brooklyn store. The campaign — aimed at getting New Yorkers to the new big box retail…
Your Newsletter: The Basics →
When designing your newsletter always keep in mind the amount of time you can expect your reader to spend viewing your newsletter. Everyone today is information hungry, but always in a hurry. How…
Strong, Ongoing Consumer Preference for Email →
Consumers prefer email as a primary method of personal and business communication - and will continue to do so the foreseeable future, despite online threats and the emergence of other channels…
MPA: URLs in Print Ads Drive Website Traffic →
Print ads are successful in driving readers to advertiser websites, according to a new study from the Magazine Publishers of America. Perhaps not surprisingly, ads that include web addresses are…
5 Steps (minutes) to Assessing your Client through... →
By Lydia Mazorol
Every now and then my sales team will come to me to ask if I think a web site will make a good SEO project for us. To have a successful SEO project with a client’s web site, I…
JuiceCaster Makes Mobile Videos Location-Friendly... →
When JuiceCaster first launched in 2006, we weren’t very convinced with the service. “Was it MySpace for cell phones?” But after two years, multiple awards and over $6 million in…
High vs. Low Design →
by: David Armano
I recently did a phone interview for the User Interface Resource center which is sponsored by the folks at Adobe, Microsoft and Effective UI. The folks at Effective UI were…
Pingdom: 32% of the Top 500 Web Sites Use Google... →
Web site monitoring service Pingdom is out with another report today, this time focusing on Google Analytics usage within the Alexa top 500 sites. Pingdom verified each site and found…
‘Wash. Post’ Launches First Ad-Supported Widget →
The Washington Post is rolling out its first ad-supported widget this week. The widget, an apartment-finding tool sponsored by realty company the Bozzuto Group, will be available on…
The Digitally Adept Consumer →
Getting to know tech-savvy consumers
'Washington Post' Eyes Widget Ads →
NEW YORK The Washington Post has long based its online strategy on getting people to its Web site, where they can consume content and be exposed to advertising.
Talking Transmedia: An Interview With Starlight... →
What do you see as the challenges of generating content that appeals to both niche and mass publics at the same time? Like any good story, content designed for genre-lovers or niche markets should…
Talking Transmedia: An Interview With Starlight... →
Jeff Gomez, the chief executive officer of Starlight Runner entertainment, spoke at the Futures of Entertainment 2 conference last fall as part of a panel discussion on Cult Media, which also…
Bits: Wireless Broadband Boosts Economy →
Wireless broadband technology is boosting the economy, according to a new study by CTIA, the wireless industry’s trade group.
67 Random Thoughts on Design →
Recall that last week I was the featured speaker, along with the visionary and inspiring Mayor of Seoul, at Korea Design Forum 2008. For that event, I created a list of “random” thoughts on…
17 Principles of Building Good Relationships With... →
Image by Michael Sarver
Yesterday we looked at 12 techniques and tools for networking with other bloggers. Today I want to move on to look at some general principles of building…
Reputation Management Tips Some of the Biggest... →
Glen from ViperChill has grilled dozens of SEOs and Online Marketers to get their most valued online reputation management tips. 43 Vote(s)
Blog/email marketing...more thoughts and a... →
The more I think about the use of blogs and email together as complimentary marketing tactics - a topic I’ve discussed numerous times - the more I’m convinced they are truly a marketing power…
Take the Social Media IQ Quiz →
Blogging, Web 2.0, Facebook, Twitter - these are just some of the terms that have become part of common vernacular over the course of the past several years. The face of the social web has…
the impatience of web users →
According to the BBC, web usability guru Jakob Nielsen’s latest report finds web users less tolerant and patient when it comes to web sites. Some key quotes from Dr Nielsen in his BBC piece …
Most Popular Sites for Journalists →
What blogs or sites do journalists visit most often? A study from Brodeur and Marketwire sought to find the most popular and credible sites. They measured the influence of social media on these…
SEOmoz's 2008 Web 2.0 Awards: The Results →
Posted by Jane CoplandTo quote our fantastic CTO Jeff Pollard, we’re live. 2008’s Web 2.0 Awards are finally complete.
Two years after SEOmoz’s first Web 2.0 Awards launched,…
Making Sense of Gen Y Media Consumption →
Forrester Research put out a report on media consumption among Gen-Yers (18-27 year-olds). The big takeaways aren’t surprising. This group spends more time online than watching TV (Indeed,…
Top 50 Advertisers by Media Value in March 2008 →
Rankings of the top 50 Internet advertisers by media value in February 2008.
Data chart of the week: social profiles for... →
by Josh Bernoff So far, all of our Social Technographics Profile examples have used consumer behavior or attitude variables, like a comparison of car owners by brand or an analysis of Alpha…