April 2008
366 posts
Trying to get agencies to get it →
I have commented previously on how I believe that the biggest opportunity for ad agencies since the invention of the alphabet is digital - but we have just begun to really understand this opportunity…
How To Do Digital Luxury →
Alex Charlton, Director, Essential Research and Beth Uyenco, Director of Research, Microsoft Digital Advertising Solutions argue, in this exclusive blog article, that luxury consumers are ready…
Report: Steep Decline at NYT →
Print circulation continues on its steep downward slide, the Audit Bureau of Circulations revealed this morning in releasing the latest numbers for some of the country’s largest dailies in the…
Email Opt-in, Opt-out Processes Not Quite There... →
When obtaining permission to send out emails, nearly 31% of email marketers use a confirmed opt-in method (double opt-in), according to eROI’s “The Cradle & The Grave” survey about marketers’ email…
Listening with Summize and Tweetscan →
by Josh Bernoff
As Twitter swells, at least in the minds of Groundswell thinkers, you have to wonder what people are saying about you. It’s easy enough to track that (in theory . . ….
Castles, Towns, and Missionaries →
I’m meeting more and more corporate marketers who understand the value of social media, but don’t know how to use it. I’m seeing a trend of at least 3 different adoption strategies, listed out…
SpotMixer’s Answer for DIY Video Ads →
Media company One True Media is spinning off a new service for th video advertising sector, called SpotMixer. Applying many of the same multimedia editing tools as you’ll find in One…
Wii Are Family - Kids Benefit from Social Gaming,... →
UK parents say social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as facilitating peer bonding and encouraging children to do more…
4A's Hears Pep Talk on Internet Potential →
LAGUNA NIGUEL, Calif. (AdAge.com) — The internet has not yet lived up to its potential as a branding medium, Lee Clow, global director of media arts at TBWA Worldwide, today told the…
Online video isn't the future, it's the present →
Google Canada hosted a showcase last week in Toronto, complete with recent case studies and numbers from YouTube. The following stats had several jaws hitting the floor: • 10 hours of content is…
Micro Interactions + Direct Engagement →
by: David Armano
So here’s a presentation I gave recently to a client. I’m thinking through the concepts of “Micro Interactions” and “Direct Engagement”.
New Service to Track Average CPMs by Site →
Firm will anonymously collect pricing data from agencies and clients, then use it to calculate an average CPM per site.
Report: 'Mobile Activism' on the Rise →
Wireless Technology for Social Change: Trends in NGO Mobile Use, a report released today by the United Nations Foundation and the Vodafone Group Foundation, uses 11 case studies to detail…
FSN to Televise Astros in Spanish →
FSN Houston is teaming up with the Houston Astros to produce a 15-game package of televised games in Spanish during the current season.
Google Street View Gets Some Direction →
Since launching in May of last year Google’s Street View maps have expanded from the original 5 cities to 44 regions. Street View has largely been seen as a “fun” tool — Wired held a…
3M’s Post-it Runs Smart Viral UGC Campaign →
This viral UGC campaign by 3M’s Post-it I like a lot. Why? Since Post-it not only launched a standalone viral commercial (Super Sticky Man), but also took the strategic decision to build an …
End Of Speculation: The Real Twitter Usage Numbers →
Speculation about Twitter’s new round of financing is leading everyone to speculate on Twitter’s actual penetration into the “mainstream,” or lack thereof.
Hitwise says web visits have…
Dude. →
According to Bud Light’s (from DDB Chicago) newest commercials, one word says it all - Dude. While the spots themselves are hysterical and can pretty much guarantee a laugh out of anyone, it’s…
Mobile Display Ads Have Branding Impact - Increase... →
Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by…
Twistori: A Twitter Zeitgeist Social Experiment →
Twistori, according to the site, is the “first step in an ongoing social experiment.” The brainchild of Amy Hoy and Thomas Fuchs, Twistori pulls tweets from Twitter (via Summize)…
Mobile Instant Messaging Growing Fast, May... →
SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries,…
Newspapers Report Big Circulation Slips; A.H. Belo... →
The latest report from the Audit Bureau of Circulations showed that daily newspapers have been busily engaged in business as usual: losing readers. Circulation is down almost across the board, with…
Top 10 Internet-Advertising Websites - March 2008 →
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million…
Online Video Market Share: Veoh Sneaks Past CBS... →
The song remains the same at the top of the Video rankings in March: YouTube continues to outpace the market, growing 7.8% while the video viewing sessions across the web grew only 2.3%.
…
Publicis: One-fifth of Revenue to Come from... →
Publicis Groupe’s chairman-CEO Maurice Levy says that by the end of the year, 20 percent of the group’s revenues will come from digital operations. That would make it the most digital-centric of the…
Top 10 Portal Frontpages - March 2008 →
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million…
Twitter Wrote This Column For Me →
By now you have probably seen a bunch of talk about Twitter. And after all of this talk you might be still thinking: OK, so what the heck is Twitter really and why should I care? …
Reflections on social media networking and... →
These days everyone seems to be talking about social networking and/or social media marketing. Until fairly recently these were topics for tech nerds and Web marketers, but now more and more people…
News About The Shift In News →
There are continuing troubles ahead for traditional TV news programs as the most productive large, demographic segment for many marketers (adults, ages 18 - 49) shifts elsewhere. The first paragraph…
Social Media Marketing for Small Business →
Are there really opportunities for small business to succeed using social media? Absolutely, if one factors the strengths and weaknesses of the media with the strengths, weaknesses, and…
How to Analyze Page Keyword Prominence →
While keyword density is really something SEOs should really stop paying attention to, keyword prominence is a concept that still should be analyzed and evaluated.
Keyword prominence can be…
Did you read our ad? Prove it! →
Not satisfied with passive advertising anymore, Rolling Stone and Men’s Health magazines will be offering some interactivity with their ad space.
What they want people to do is take a cell…
‘Men’s Health,’ ‘Rolling Stone’ Say, Take a... →
Readers of Rolling Stone and Men’s Health will find print ads that invite them to pull out their camera phones and snap a shot. If they do, and if they send the resulting photo to a specific number,…
Mobile Marketing Association Issues New Display Ad... →
Last week, the Mobile Marketing Association updated its standards for mobile display ads. In doing so, it automatically outdated Google’s brand spanking new mobile ad formats. The new MMA…
Plan Your Internet Marketing Strategy Before... →
As regular readers know, we believe that internet marketing enables small and mid-sized businesses to compete on a level playing field against much larger competitors. How? The internet makes it…
Global Youth Survey: Social Media →
This week, our Global Youth Survey gives us a look at how young adults are communicating online, around the world. And unless you’ve been living in a bubble, you know they are on social networks….
Microsites Still Have Marketers' Attention →
But success is not guaranteed.
Twitter Gaining Momentum But Still Niche →
Twitter, the micro-blogging platform, has been in the news quite a bit lately (in particular for VC funding and rescuing a US blogger). This has helped drive US Internet visits up further to…
Promotions Could Overtake Display and Search Says... →
Spending on online promotions could reach $22.8 billion over the next five years, predicts a new Borrell Associates report.
Google, Mobile Marketing Association Pursue... →
Will a lack of standard ad formats hurt the fledging mobile ad sector, or will it encourage innovation?
Get Into Twitter or Get Outta Public Relations? →
Last Monday (4/21), the inimitable Sam Whitmore of MediaSurvey published this handy list of Old- and New-School media types who are active on Twitter.
I’ll re-publish a…
Yelp Offers Local Businesses New Tools and Advice... →
One of the biggest gripes small businesses have about local review sites is that not all of them provide an opportunity to respond to a customer complaint. Popular review site Yelp is hoping…
Who do people trust? (It ain’t bloggers) →
The question many marketers are trying to answer now, is “Who do people trust?”
I’ve been spending more and more time pouring over data, medium usage, behavioral and preference data for clients,…
Warner Bros. Bets Big on Web Ads With TheWB.com,... →
&J, McDonalds, and Mattel are among launch sponsors of new digital platforms.
BeamMe.Info Offers Information Sharing Via SMS →
BeamMe.info offers a web page to SMS service for sites looking to offer users an alternative to writing information down.
BeamMe.info works by site owners placing a BeamMe button on their…
Talking “digital” with Saatchi’s Kevin Roberts →
Readers of ideasonideas are well aware of my bullish stance on digital and how I often reference large agencies as rather out of touch. This doesn’t mean I’m against the big guys (heck, I’d love to…
Study: Web Promos to Triple by 2012 →
NEW YORK Online promotions, including contests and coupons, are expected to triple from $8 billion last year to more than $22 billion by 2012, according to a study from Borrell Advertising.
3 Questions to ask before you start a corporate... →
One of the first questions asked at our recent SXSW panel on corporate blogging was “should my company have a corporate blog?”. Wrong question! Time and again, I’ve repeated, don’t start with a…
Ad Platform Adify Sold To Cox Enterprises For $300... →
As strange as it might sound, cable company Cox Enterprises is acquiring Adify, according to the Washington Post (although it wouldn’t be so strange if the acquirer was actually parent…
Brightkite Wants to Win the Mobile Social Network... →
Up-and-coming mobile social network Brightkite faces some serious competition from a myriad of mobile social networks, all of whom are fighting to win the emerging mobile market. However,…