March 2008
247 posts
Social Media Marketing Still Lacks Strong Metrics →
Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for…
Newspaper Online Advertising Spending Jumps 19%,... →
Advertising expenditures for newspaper websites in 2007 increased 18.8 percent, to $3.2 billion - accounting for 7.5 percent of all newspaper ad spending last year (up from 5.7 percent in 2006),…
AOL Puts Third Screen Media to Use; Launches New... →
AOL confirms that the mobile gaming space is indeed heating up. The company is putting its acquisition of mobile advertising network, Third Screen Media, to good use by launching a free,…
Blog Marketing Tips Even the Professional Bloggers... →
How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?”
If building a…
When advertising becomes information...three... →
A few months ago in a blog post about Google OpenSocial, Internet pioneer Dave Winer said, “Advertising will get more and more targeted until it disappears, because perfectly targeted…
MySpace Expands Text Message Alerts to Five New... →
Following up on the official launch of MySpace Mobile two weeks ago, the top social network has just announced the expansion of its text message alert program to five new carriers through a…
Top 10 Community-based Organization Websites -... →
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million…
E-Commerce Report: Making Appointments for Doctor... →
A set of Internet start-up companies has emerged to help small businesses use the Web as more than just an online brochure.
Where do we begin? →
Every time I write a post, I have a dilemma. Am I writing for you, the one who has read more than 2,000 of my previous posts over the last five years? The one who has bought (and read!) so many…
Newspaper Ad Revenue Drops 9.4% in 2007 →
“According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 — the most severe percent…
"Viral Media: Hows and Whys" Podcast... →
As Henry Jenkins mentioned briefly in his post earlier today, the podcast from the colloquium event hosted by the Convergence Culture Consortium back in February is now available online. That…
Newspapers' Online Growth Slowed in '07 Along with... →
The Newspaper Association of America reports online newspaper ad spending rose almost 19 percent to $3.2 billion last year, but growth slowed over 10 percent from 2006.
Active Home Internet Users by Country, February... →
The number of active home Internet users went down in six of the 10 countries tracked by Nielsen Online.
Survey: Consumers Familiar with Behavioral... →
Almost three-quarters of people responding to a survey said they’re aware of behavioral targeting, though far fewer know it by that name.
MTV, Mobile Video Distributor to Offer... →
Mywaves signs up 20 advertisers, aims for young adult audience with videos from VH1, Jackass, and other MTV properties.
How To Bring Internet Advertising to TV—The Long... →
Over the past couple days, conversations I’ve had with two different video-startup CEOs—Suranga Chandratillake of blinkx and Nick Grouf of Spot Runner—has got me thinking about what needs to…
Top 10 Marketing-Related Business Websites -... →
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million…
Advertising vs. Reality →
by: Karl Long
German web site Pundo3000.com has done a case study of 100 product and package shots of packaged food and compared it to the reality of what is inside the package. Great stuff,…
comScore Releases Annual State of the Internet... →
Each year, comScore releases its State of the Internet Report. The 2007 report was just released, and there is a great write up about it on Tech Crunch. One of the most interesting things in…
Alternative Media Poised for Strong Growth in ‘08,... →
Spending on alternative media in the US jumped 22.0% from 2006 levels to reach $73.43 billion in 2007, and that rapid growth is expected to continue in 2008 despite a slowing economy, according to a…
Reports of Facebook’s Death Greatly Exaggerated →
Admit it: you thought Facebook was the coolest thing since sliced bread (okay, CD/DVD-RW drives). You were so proud of yourself for joining long before Facebook became the media darling they are…
New Media Ad, Marketing Spend to See Double-Digit... →
Advertisers shift dollars to digital and alternative channels.
Google Provides YouTube Creators with Viewership... →
Google today launches YouTube Insight, an analytics tool designed to allow a YouTube account holder to see how often her video is viewed based on geography and how it compares to others in that…
Report: 'Alt. Media' Spend to Surge in '08 →
Regardless of a recession, nontraditional media segments should continue to thrive this year and in the immediate future, says a new report issued by PQ Media.
Web-Based Ad Buying Systems Serve Candidates'... →
A new service from WideOrbit and another from Spot Runner promise to steer more money through the Web towards TV advertising.
To Reach Hispanic Boomers, Advertisers Must Look... →
Hispanic Boomers (those born between 1946 and 1964) account for approximately 10 percent of the U.S. Boomer segment - over 7 million consumers - but should not be segmented by language alone, a…
Report: YouTube Reigns in the UK, Too →
YouTube is the confirmed king of online video in the US, but what about across the pond? According to the most recent Hitwise report, YouTube reigns in the UK as well. Matter of fact,…
The dark side →
Snapnames informs me that the most competitive domain name up for auction this week is breastenlargementhypnosis.com. Think about that one for a bit. So much effort is going to be spent building…
The Top 25 Most Valuable Blogs →
24/7 Wall St., a Web site that publishes financial news, took at stab at identifying the 25 most valuable blogs. Defining value, of course, is not an easy proposition when examining private…
What Gandhi Can Teach Us About Advertising →
That’s a headline you don’t see every day. From MyNews in India: Most people picture Mahatma Gandhi as some gentle, fragile man who people followed because he was just so peaceful. Gandhi wasn’t…
YouTube Insights Gives Users Metrics for Their... →
YouTube stats for users. That should be interesting. A new feature from YouTube, called YouTube Insights, is giving you the scoop on the metrics behind your uploaded clips, as promised….
FriendFeed and 8 Other Lifestreaming Services →
There are just too many social sites out there for everyone to be able to keep up, and that’s where lifestreaming services step in. FriendFeed is the one everyone talks about lately, but it’s…
Hacked Digital Billboards →
Someone known as Skullphone has hacked into a few ClearChannel billboards in California to insert the trademark image. — via Textually
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New release: Brand New…
FriendFeed API: The Conversation Re-Joins the... →
Just a few hours ago, I posted on FriendFeed’s API launch. In it, I described a possible useful application for bloggers interested in re-uniting the fragmented conversation:
Under the API…
Google AdWords Opens up Demographic Bidding →
by Jennifer Laycock If you’ve been looking for more control over who sees the ads you run via Google AdWords, here’s your chance. Google began beta testing demographic bidding back in January and…
Google Offers New Plan for the Airwaves →
In comments filed with the F.C.C., Google outlined plans for low-power devices that use local wireless airwaves to access the “white space” between television channels.
Facebook traffic back to Christmas peak →
Following on from last week’s post, Is Facebook on the decline in the UK?, I thought that this chart might be of interest. Facebook’s market share of UK Internet visits last week (w/e 22 March…
Can Google Fix Its MySpace Problem With... →
After years of telling advertisers that the way they place ads is totally wrong, Google is finally coming around to accommodate Madison Avenue on its own terms. By perfecting paid-search and…
What scandal? Interest wanes for most →
Articles on AdAge.com and New York magazine’s website yesterday discussed (sometimes mockingly) the short window of opportunity for ‘scandalites’ to leverage their fame into a revenue…
5 WAYS TO GET A BLOG POST FEATURED ON MYSPACE →
BY DENIS HILLER, Public Relations SpecialistA recent blog post of mine was featured as one of the most popular on MySpace. Getting featured can mean more visiblity here on MySpace as well as making…
The Top 30 Online News Sites →
According to Nielsen Online, which provides this data to the Newspaper Association of America on a monthly basis, the top 30 online news sites, ranked by sessions per person, are:
Brand or…
Agile Content Development: The Ready, Fire, Aim,... →
Marketing with content works wonders, especially when compared or coupled with traditional advertising. Of course, I’ve been talking about tactics for creating compelling and persuasive…
Top 10 Benefits of Using a Social Network for... →
Twitter is a social networking combination blogging site. It is where people can follow the quick thoughts of others throughout the day. Many people share ideas in a sentence or two then link to a…
The Social Media Ecology - Tools You Can Use →
The Social Media Ecology is the most expansive environment on the web. There are hundreds of social networks, millions of blogs, billions of media elements in the form of photos, video, documents…
Google Throws Another Wireless Ball in The Air:... →
No sooner does Google exit the FCC’s 700Mhz spectrum auction with its $4.6 billion still in its pocket and its rules imposed on its competitors than it throws up yet another ball in the…
Barnes & Noble Quamut: How to Sell Online... →
Barnes & Noble has just launched a new how-to site called Quamut, and I’m really hoping this will help to push online publishing in the right direction. Book publishers have been amongst…
More Generational Subdivisions →
In my blog post on Saturday, I uncovered another generational name. ~ digital natives ~ So, we add the term digital natives to our preexisting generational terms. Digital Natives =…
Google’s Search Share Again Up, Yahoo’s Down, in... →
Americans conducted nearly 10 billion core searches in February - a 6 percent decline from January, primarily because Feb. is a shorter month - the monthly qSearch analysis of the search…
Indiana Jones and the Kingdom of the Crystal Skull... →
Paramount has made good on reports from last week and released a widget for Indiana Jones and the Kingdom of the Crystal Skull. If you’re reading via RSS feed you can click through…
E-mail Service Provider Targets Pitches Based on... →
IPost uses behavioral modeling to deliver e-mails.