February 2008
144 posts
Local TV Websites Pull Big Audiences, Eat Small... →
Television viewers are more engaged with local news than with other news media platforms, and local TV news websites are a frequent source of information, according to a Hearst-Argyle…
Live Video is Coming to YouTube in 2008 →
Videoblogger Sarah Meyers managed to squeeze some fresh info from YouTube co-founder Steve Chen: live video is coming to YouTube in 2008. See the video interview below.
If you’re finding…
Glowing Electroluminescent Signage - Luminous... →
Here’s a cool piece of ad tech for your production department: Luminous Media makes electroluminescent advertising — posters, billboards, POS. The video demo is at the end of the post; Michael,…
In Praise of Print →
Crispin, Porter & Bogusky executive creative director, Andrew Keller, is in Sydney judging this year’s ANDY Awards. He’s also keeping a journal at Creativity Online. Here’s a bit of what he’s…
Study: Marketing Execs Must Realize and Learn to... →
Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad - with nearly half saying it is a vital component -…
Advertisers Say Google's Content Network Shows... →
Google’s efforts to improve ad performance on its AdSense network appear to be paying off.
The Long Tail of Online Video Distribution →
TV spreads out on the Web.
ComScore Weighs in on Google Click Volume Debacle... →
Earlier this week, when comScore set off a GOOG selling frenzy on Wall Steet with data showing click rate growth had flattened, I called the research firm for comment but to no avail. Amazing what…
Free! Why $0.00 Is the Future of Business →
(via wired) “Once a marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on…
In the Mood for New Media? Yeah, Baby ... Yeah. →
MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn’t, how does social media make you feeeel (besides sticky)?
A Look at Social Network Popularity Around the... →
The map above is a neat find by the Le Monde newspaper in France, originally created by the research firm Datamonitor. What it’s showing is the number of hours (in millions) users spend on social networks across five major worldwide regions, and which site reigns supreme within different countries.
While it re-confirms much of what we know (MySpace has a slight lead on Facebook in North...
YouTube’s Personalized Homepages: Finally →
It’s been a long time coming, and YouTube has finally made a move that puts it in the realm of what we’d consider a more typically structured social network. Mind you, this is all experimental, but YouTube is getting ready to roll out personalized homepages. This gives you a better, centralized away in which to experience YouTube, putting all your recommendations, updates from across your...
Have Enterprises Really Adopted Social Marketing... →
In answer to the question in my blog title, I would contend that Enterprises have adopted social media and in fact could be considered an early adopter in some sense. Now before we get into an up-roaring debate about this, let me explain my theory.
I’ve been doing social marketing since early 2000 before there was such a term (see my interview with Jeremiah Owyang, Forrester Analyst and thought...
Content Marketing the Next Big Thing – a podcast... →
Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as “sharing” in the content realm. These days, content marketing is more art than science. That’s why Joe Pulizzi put together a blog and business bookmarking site Junta42 to highlight the good, the bad and the...
Amazon's Bestselling Advertising Books →
Out of curiosity, I went through Amazon’s bestseller list for the business category and plucked out all books related to advertising: Authenticity: What Consumers Really Want
Made to Stick: Why Some Ideas Survive and Others Die
How to Win Friends & Influence People
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Meatball Sundae: Is Your Marketing out of Sync?
...
Top 10 Retail Goods & Services Online Ad... →
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within...
Old School Virals Return →
In a return to old school virals ActionAid UK, have launched a viral campaign that allows their supporters to digitally dress up and make their own animation. It is designed to drive sign-ups to the ActionAid WhoPays? campaign, which is looking to put pressure on the government for tighter regulation of how UK supermarkets deal with producers in developing countries. The viral, featuring...
Top Ten Rules For A Successful 'Viral... →
With a double edged sword, video guru Kevin Nalts offers up ten tips to marketers interested in doing that cool, viral video thing.
Online Ads: $21 Billion in the US, $45 Billion... →
In case you missed these figures this morning, two reports were released today pegging the size of internet advertising The Internet Advertising Bureau released their annual report this morning estimating the 2007 US internet ad spend at $21.1 billion, representing roughly a 25% increase over 2006’s figures (roughly $16.9 billion if memory serves correctly). Meanwhile, the Kelsey Group...
Fog Screen Comes to the US →
Just got hit up with a press release about Fog Screen, a cool screen technology mentioned here last year, announcing that the European company is now open for business in the US and is having a demo in Las Vegas this week. Lost of pictures, details on the event. They say: “Our patented technology produces a virtually dry fog using ordinary tap water with no chemicals whatsoever. Viewers can...
Digital Paper for Talking Billboards →
This is from an article on BBC back in 2007: “Researchers from Mid Sweden University have constructed an interactive paper billboard that emits recorded sound in response to a user’s touch. The prototype display uses conductive inks, which are sensitive to pressure, and printed speakers. The key to the billboard’s capabilities is a layer of digital paper that is embedded with...
S.I.'s Swimsuits Net Success →
Sports Illustrated’s Web site is once again enjoying a record setting traffic boost from real- and painted-on bikinis.
Announcing Online Reputation Monitoring Tool -... →
I’m excited to announce the official launch of Trackur.com, my new online reputation monitoring tool.
In the many years I’ve consulted with businesses on online reputation management, I’ve tried many different reputation tracking solutions. While I’ve found some show promise, I’ve never quite found the perfect online monitoring tool for the job. So, after writing the industry’s most comprehensive...
Kelsey: U.S. Interactive Ad Revenues to Hit $62.4... →
Annual report forecasts global boom in Web ad services start-ups.
Online Research Drives Offline Sales →
Here comes the “Precision Shopper.”
Blogged.com. More than Just Another Blog Search... →
Blogged.com has officially launched today. It’s a blog directory of sorts, providing an online directory for all the blogs in the world. There are a number of blog search tools out there that help you find content across online publications, like technorati, which aim to bring you real-time content on a variety of topics, but Blogged.com is more of a catalog that offers information on the entire...
Google Videocracy and Online Upfronts →
Recently, Google hosted their “Videocracy” event in New York, which was intended to be a “deep-dive, Cliffs Notes, YouTube 101 education” for advertisers, according to YouTube spokeman Aaron Zamost. Among the featured guests number of youtube celebrities such as Lisa Nova, Tay Zonday, and the source of my own bit of YouTube infamy (see here and here), Soulja Boy. Bloggers...
Microsoft Offers Engagement Mapping Method for Ad... →
Press release: “”The ‘last ad clicked’ is an outdated and flawed approach because it essentially ignores all prior interactions the consumer has with a marketer’s message,” said Brian McAndrews, senior vice president of the Advertiser & Publisher Solutions (APS) Division at Microsoft. “Our Engagement Mapping approach conveys how each ad exposure —...
Microsoft to Track Engagement in Online... →
Microsoft has announced “Engagement Mapping,” a new way to track online advertising that takes into account all user actions before they eventually make an online purchase. Essentially, this means a lot more data than is currently available in most online ad platforms – including Google AdWords – where the reporting primarily consists of which ad was clicked and what percentage of those clicks...
Did You Miss The Engagement Debate? →
Did you miss out on The Engagement Debate? You can watch part of the discussion here. In this spot, the panel talks about measurement and behavior. We’ll say this - the audience asks some really great questions.
The Daily Poll: Is Pay-for-Engagement the Future... →
The so-called “death of the page view” has been a prediction on many people’s lists for a long time. The last time I recall the subject getting a thorough kick around the blogosphere was in late 2006 when Steve Rubel authored a post titled “the imminent demise of the page view.” While there is plenty of merit to the argument that the page view is becoming a lousy metric for measuring the...
Revisiting Gender With Email Preferences →
I am a big fan of preference centers… when they are actually used. This example from Nordstroms is one that pains me as I had removed myself from their lists a few years back due to getting emails only for women. The fact that is killing me is that they have a profile management center where I selected ONLY men’s clothing emails. And still every other day I get emails selling...
Fake Facebook Profiles Will Get You Arrested →
Make a spoof celebrity profile on a major social network lately? Well, don’t. Not if you live in Morocco, at least. 26 year-old Fouad Mourtada, an IT engineer, has been arrested for making a fake Facebook profile for Prince Moulay Rachid, the younger brother of King Mohammed VI, according to FaceReviews.
Now, there’s one trend around the world that has been made blatantly obvious to me: most...
Busines Week - Social Media Will Change Your... →
(from Business Week) “Monday 9:30 a.m. It’s time for a frank talk. And no, it can’t wait. We know, we know: Most of you are sick to death of blogs. Don’t even want to hear about these millions of online journals that link together into a vast network.
Web Ads May Have Aided Obama's High January... →
Barack Obama’s campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate.
Defining and Measuring Engagement →
Digital advertising, marketing, and publishing executives today deliberated over what “engagement” means for their business and clients. And no one agreed on one way to define, measure, and extract value from online engagement. “Engagement is a concept we’re still defining,” said Jean-Philippe Maheu, CDO of Oglivy North America. It includes, he said, creation and...
A Tale of Two (Three Actually) Behavioral Ad... →
There’s a ton of action right now around behavioral targeting standards. Here’s a recap of what’s in process: Revenue Science is busy planning its next move for the behavioral targeting standards project it proposed earlier this month. The company was set to meet yesterday to determine who it will ask to be on the coalition’s board. However, the project has been dealt an...
AdAge Power 150 (or 500): How long will it last? →
Wow – I was checking my dashboard stats when I noticed that a couple of folks came to my blog via the AdAge Power 150 – or in this case top 500. AdAge Power 150 (technically 500) looks at various factors for compiling this list such as subjective points, rankings by Google PageRanks and Technorati, and in bound links.
This raises an interesting question about how these lists are compiled....
Interest specific social networks →
It is always gratifying to be proven right, especially when it is something that happens so infrequently. For some time I have being whining about the way that social networks will become another standard set of Web functionality. To be honest I am not the only person with this story. My thanks to Rick Hartley, who holds the same views, for alerting me to an article in the Wall Street Journal on...
A host of movies and more get mobile marketing... →
There’s very little I can say about Rick Mathieson’s blog Branding Unbound (and the book of the same name, a review of which is coming soon) aside from it just being a great, informative read. Rick puts up a lot of great stuff on how mobile devices and technology are changing and how those changes are affecting marketing.
I say all that as prelude to the fact that I’m about to link to four posts...
The Pink Panther Blogs At Owens Corning →
Here’s a blog I’ve seen before, but had not noticed it was not listed on the Fortune 500 blogging wiki. Owens Corning has a blog called the Pink Panther Energy blog. The blog was launched in April of 2006, and it is a character blog, Owens Corning has used the Pink Panther character for a number of years in their advertising. This means we are up to 10.6% or there are 53 companies in...
Power 3.0: Kinder, Gentler, and Better →
by: Guy Kawasaki
Choose your weapon:
Power 1.0 = muscle and weapons Power 2.0 = money, market share, or brain power
The Video Ad Revolution? Google’s Video Adsense... →
This morning I was putting the finishing touches on the next installment of my SEW Content Advertising column when the announcement below hit my inbox.
It caught my eye because my article is the first in a series describing the little-known secrets and best practices for advertising on Google AdWords’ Content Network using non-text ads - i.e. static and animated banners and video. These media...
BusinessWeek revisits its views on blogging →
BusinessWeek has revisited a post from 2005, Blogs Will Change Your Business.
It has now, of course, become, Social Media Will Change Your Business.
The gist remains the same though: you have to get involved, so overcome your cynicism and get started.
Its interesting to review an article from almost three years ago. If you have been involved in blogging or social media during that period some...
MSN Search and Ask Audience Profile →
I got a few requests in my post last week with Yahoo! Search and Google’s audience profile to show the same data for Ask and MSN Search. In response, I created the following two Lifestyle Quadrant Analyses. The first figure summarizes the audience strengths and weaknesses for search.msn.com and Google.com. Visits by Mosaic Group to Search.MSN.com are plotted on the y-axis and to Google.com...
PR Perspective - Tom Murphy →
I met my latest interviewee, Tom Murphy, about 18 months ago when he was delivering part of the “Delivering the New PR” conference. So it seems only fair that as he was one of the people that inspired me to start Offer and Acceptance that he gets his 15 minutes of, erm, well not fame exactly - but he gets to say what he loves about PR and blogging and gets a nice link back to his...
Top Ranked Search Terms - Death and Taxes Still... →
With the massive amount of search activity taking place across the web, the highest traffic search terms can provide a glimpse into the issues currently important to internet users, and consumers as a whole. With our online search tools, you can start to get at this data on a site level, but what we find even more interesting is how this plays out for the web as a whole, and how these terms change...
For Digital, Strategy is Where You Add Value →
The last couple of years has seen a proliferation of agencies dedicated to creating “digital” work. But as you will know, not all agencies are created equal — “digital” to one agency may mean “banner ads” while to another it could mean “mobile” or “microsite” or “web application”. The degree of complexity (and...
Openads Now OpenX; Former AOL CEO Jonathan Miller... →
London-based startup Openads has changed its name to OpenX and former AOL CEO Jonathan Miller has joined as chairman. OpenX is an increasingly popular open-source ad server (we use it here at TechCrunch). Since his departure from AOL, Miller has become quite active in the startup world as an investor and board member. He is a partner in the Velocity Interactive Group with former Fox Interactive...
VideoEgg Introduces “Pay for Engagement” Model to... →
VideoEgg is launching what it calls the “AdFrames Brand Response Network,” (available here) a new option for video advertising that moves away from charging by CPM (a price per thousand impressions) and instead determining rates based on how users respond to ads. Here’s how VideoEgg defines engagement:
“Engagement doesn’t begin until a user rolls over the ad, and the AdFrame Invitation has...