July 2008
156 posts
Mobile Search Trends Show Economic Decline And... →
V-Enable, a voice-enabled mobile 411 system, conducted a study by taking a random sampling of 20,000 searches in major metropolitan areas from customers of several V-Enable partner carriers…
What Works, What Doesn't, on Mobile Web →
Remember when your phone couldn’t do much more than make phone calls and send text messages? We’ve come a long way in a short amount of time, but, as Webmonkey Scott Loganbill explores in this…
TiVo to Cash In on Couch Potato Commerce →
TiVo is looking for new ways to generate revenue from its existing subscriber base. Its most recent plan: Let subscribers shop through Amazon while watching TV.
Esquire To Use E-Paper For Their 75th Anniversary... →
Esquire Magazine is aiming for the history books with a revolutionary cover for their 75th anniversary issue. The magazine will feature an electronic paper cover that will flash “The 21st…
Auto Ad Spending Down, Except Digital →
Double-digit Web ad growth
African-Americans, Online and Shopping →
Over 3 million new Internet users in three years
Brand As Facilitator →
by: David Armano
Brand As Broadcaster In this dynamic world of “social media” that we’re all gushing over, it’s healthy to remind ourselves that most brands are still acting as…
Arianna Huffington On Newspapers & Citizen... →
In a video interview with the Guardian newspaper the Huffington Post founder says that there will always be newspapers and there will always be online media - it’s just they will…
Is US Internet Access Being Marginalized? →
Every day we hear about how the Web is going to change the movie industry, the music industry and even software usage along with its related data storage. We hear how the Web is becoming…
Forecast: In-Stream Ads and Video Banners to Dwarf... →
JupiterResearch sees limited demand for overlay ads, and says advertisers may not be very interested in them in the future.
Top 10 Mobile Phone Websites - June 2008 →
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million…
Why Social Network Marketing Misses Out: Playing... →
If you work at an interactive agency or at a brand that’s interested in marketing at social networks, this post is for you.
Agencies and Brands unsure what to do
I can see the deal now, and I’m…
How (not to) pick a company spokesman →
39 years ago, Neil Armstrong became the most famous person in the world. He was an astronaut, of course, but there were dozens of people who could have done the technical work that Armstrong did….
10 Questions Analyst Relations Have About Social... →
Yesterday, I spoke to a room full of Analyst Relations (AR) and Public Relations (PR) professionals at a large tech vendor. I was asked to lead a discussion about the impacts of social media to…
Without "no" there is no strategy →
[Posted by Steven Noble] Most interactive agencies owe their success to their tenacity, not strategy. The cornerstone of strategy is focus, and that involves knowing how to say “no”….
PredictAd Leverages Israeli Partnerships for... →
Company Name: PredictAd Founded in: 2007 Location: Raanana
PredictAd is an Israeli startup backed by Yossi Vardi that was launched in 2007. Based in Raanana, the company has…
6 Common Mistakes Companies Make in Social Media →
Stories of failure are more common than success stories when it comes to social media. But since this is a new platform, you can expect a lot of mistakes while people are “getting it”. I’ve listed 6…
Are they ready to listen? →
Most marketers forget to ask this critical question. When I was pitching for investors in Yoyodyne (1994/1995) I met with many of the biggest VCs on the East Coast. Same company, same pitch, very…
TASTEMAKERS SOCIETY - THE MODERN WAY TO LAUNCH A... →
The old days was all about launching a new culture defining magazine by making a full color magazine, think Wallpaper, Interview. These magazines showcased some of the most amazing words…
Virgin Mobile's What Happens Next →
Virgin, thanks to Host have launched a new campaign called What Happens Next. Choose your scene and then direct what happens next. The best entry will get turned into an ad (i think Virgin…
WHAT SMARTER MARKETERS DO IN A DOWNTURN →
I think it’s fair to say that 2009 will be a touch year. While the credit crises will shake itself out by the end of the year, the bigger issue is inflation driven primarily by oil and commodity…
Spleak Media Network Adds More Verticals and... →
Spleak Media Network, which started last year with the single launch of CelebSpleak, has been adding more and more niche themes to its growing network of communities. The latest to join the…
Slowdown in Online Advertising Hits Yahoo →
Yahoo said that its revenue in the second quarter grew a sluggish 6 percent from the same period a year earlier as net income dropped by 19 percent.
Court Affirms Online Content Law Unconstitutional →
A federal appeals court agreed with a lower court ruling that struck down as unconstitutional a 1998 law intended to protect children from sexual material and other objectionable content on the…
Among Mobile Marketing Techniques, Text Messaging... →
Some 70 percent of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41 percent who’ve responded to a survey and 30 percent…
Facing Economic Obstacles, Americans Hit the... →
The tourism industry risks being hit with significant declines in leisure travel volume and spending, the findings of Destination Analysts’ bi-annual “” survey (pdf) - MarketingCharts . The top…
Adspace to Expand In-Mall Network to Cincy →
Adspace Networks announced Tuesday (July 22) it is expanding its in-mall digital ad network to the Kenwood Towne Centre in Cincinnati, bringing the network’s reach to 100 malls in 39 major markets.
NYTimes To Customize Headlines For LinkedIn Users →
The NYTimes and LinkedIn are announcing a partnership this evening that will bring tailored headlines in the NYTimes Business and Technology sections to users based on some of their…
Internet Strategy Essential Even for Offline... →
The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that among those who had recently made…
Mobile Demos Skew Older and Older →
The most interesting thing about the IAB’s mobile forum this week? It’s not just about the kids any more. In case study after case study, advertiser and marketers spent the day demonstrating…
Newspaper Readership Grows 2.5% in Top 100 Markets →
Newspaper readership in the top 100 markets grew to 80.6 million in spring 2008, up from 78.7 million a year earlier, or a gain of 2.5%, according to a spring 2008 Mediamark Research & Intelligence…
Top 50 US Web Rankings Issued for June, Travel and... →
Just barely, Google clung to its lead as the top US web property after having wrested away the honor from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of US consumer…
Top 10 Social-Networking Websites & Forums -... →
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million…
‘Chicago Tribune’ Test Relegates News to Section... →
The Chicago Tribune will test dramatic changes in coming weeks, with the front section being devoted to consumer-oriented issues and entertainment features - and with local, national,…
Can Local Web Ads Save Newspapers? →
What’s black, white and has red ink all over?
Facebook Facelift Targets Aging Users and New... →
Facebook rolled out a major redesign of its social networking site that features a cleaner interface and will give users more control and ownership over their profiles.
Forrester Technographics Benchmark Survey: Gen Y a... →
Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption - 9 in 10 own a PC and 82% own a mobile phone - according…
Cable Nets and Online Video Sites: Who’s Winning... →
My new favorite television show is Dexter, which tells the story of a serial killer who only preys on the bad guys. After marathon viewings of season one on video, and waiting impatiently for…
Arbitron Unveils Plans to Increase Sample Targets →
Arbitron plans to increase its 12+ sample targets by 10 percent, and to increase its 18-54 sample size guarantee from 80 percent to 90 percent, along with other key sample benchmarks in PPM…
Growing Up In A Confessional Culture →
I managed to attend a tiny bit of Blogher on Friday (I was so tired) and heard some of the closing keynote. Various “Bloghers” read their blog posts out loud and some were incredibly emotional and…
Among Mobile Marketing Techniques, Text Messaging... →
Some 70% of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41% who’ve responded to a survey and 30% to email offers -…
Newspapers Shifting Coverage Local As Online... →
A Pew study of US newspapers released today finds that national and international news coverage is declining as ad revenue plummets an emphasis shifts toward local stories. While those survey…
Top 10 Multimedia Websites - June 2008 →
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million…
10 Tools For You Too Become The Worlds Best... →
I came across a great article from Dumblittleman which talked about the best 10 tools to use which will make anyone a expert Twitter user.
1. Desktop apps
The best way to update twitter is…
Fallon Will Start ‘Late Night’ on the Web →
NBC’s next edition of “Late Night,” with its new host Jimmy Fallon, will start as a nightly entry on the Internet.
Travel Ad Report: Which Brands Rule When It's Time... →
A new report shows Memorial Day and July 4 holidays sparked ads on travel guide sites from vacation destinations, hotels, telecoms, and financial services firms.
Two Large Ad Networks Embrace Behavioral Targeting →
AdBrite and ValueClick unveil offerings.
Sporting News Rolls Out Digital Sports Daily →
Sporting News will launch on July 23 Sporting News Today, a daily editorial product styled after a traditional newspaper but which will be e-mailed each morning to a list of subscribers—a hybrid…
Travelers Eye Prices Online →
Price beats brands when times are tight.
Relentlessly Cheerful →
On Friday I attended the Retirement Show in London. An ‘interesting’ event that I need to think about a bit more before committing keystrokes to keyboard. …